Building an outbound system for AnalogDS
Contract engagement · July to August 2026
AnalogDS is an AI/XR workforce and spatial intelligence company. I worked with them on a defined-scope GTM engineering contract from July to August 2026.
What I built
Within two weeks, I had a full outbound stack standing: Apollo.io, a Claude MCP enrichment layer, and research-driven email personalization. Around it I built:
- An outreach architecture map. A stakeholder-mapped matrix connecting each buyer role to why-now trigger signals, messaging angles, channels, collateral, and the objective of each touch.
- The Daily Engine. A daily activity model setting account, contact, and touch targets across email, calls, and LinkedIn.
- An interactive outreach playbook. Modules and reusable plays.
- A Challenger Sales Claude skill. A digitized version of the Challenger Sales process, built as a Claude skill the entire team could use.
- Apollo persona searches. Search configurations for the target buyer set.
- A cold email sending architecture. The authentication and sending spec: SPF, DKIM, and DMARC, a dedicated sending subdomain, and tracking decisions.